Jill Arnold  |  Executive Director

Jill is a project manager with a background in corporate, non-profit and university settings. Jill has worked directly with principal investigators on grant-funded programs to build capacity and perform multiple roles in the start-up phase, including accounting, web site design, content development, marketing and communications, brand-building, event planning and hiring of team members. In 2008, Jill founded a blog about the rise in unnecessary cesareans, defensive medicine, VBAC and informed consent, and grew her related social media communities to 60,000 within three years, which she maintains today. Her research in this led to the creation of a data registry that Consumer Reports licensed in 2013. She consulted as a subject-matter expert on maternity care data and reporting for five years until Consumer Reports discontinued its Hospital Ratings program in May 2018.

In April 2017, Jill co-founded the National Accreta Foundation to elevate the patient voice related to cesarean overutilization in the U.S. and to advocate for risk-appropriate, regionalized care as a means of preventing maternal mortality and morbidity. She conducted all start-up functions for National Accreta Foundation, an Arkansas non-profit corporation, including corporate filings, registration with county and state entities, successfully securing 501(c)(3) status with the IRS, banking and accounting, day-to-day operations for the foundation during its start-up year. Jill currently serves in a non-voting advisory capacity to the organization.

Twitter: @unnecesarean  | LinkedIn: Jill Arnold

Reducing Unnecessary C-sections Panel at the 6th Annual World Patients Safety, Science and Technology Summit in London, England. February 24, 2018.

Reducing Unnecessary C-sections Panel at the 6th Annual World Patients Safety, Science and Technology Summit in London, England. February 24, 2018.

Professional service and advisory positions:

Member of the National Quality Forum Perinatal and Women’s Health Standing Committee

Member of the Patient Safety Movement Foundation Optimizing Obstetric Safety Workgroup.

Expert Consultant, Delivery Decisions Initiative. Ariadne Labs, Harvard T.H. Chan School of Public Health

Member, California Maternal Data Center Steering Committee, 2013 - present.

Vice Chair, Arkansas Healthcare Transparency Initiative Board, August 12, 2015. Appointment expires August 12, 2018. 

Editorial Board Member, Institute for Perinatal Quality Improvement

Co-founder/Advisor, National Accreta Foundation

Advisory Board Member, Childbirth Design Project. Ariadne Labs, Harvard University, 2016. 

Board of Directors, Lamaze International, 2016 - 2017.

Arkansas Department of Health Midwifery Advisory Board, 2014 - 2017.

Consumer Representative, Listening to Mothers III National Advisory Council, 2012. 



  • "Supporting Vaginal Birth," University of Arkansas Medical Sciences (UAMS) POWER Meeting, Morrilton, Arkansas, April 24, 2018.

  • "Using Digital Media to Mobilize for Policy Change," University of California, San Francisco Institute for Global Health Sciences, March 28, 2018.

  • Reducing Unnecessary C-sections Panel, 6th Annual World Patient Safety, Science & Technology Summit, February 24, 2018. [link]

  • Communicating about Unnecessary C-sections, Consumer Reports/Choosing Wisely Webinar, February 2, 2017. [link]

  • Trabajando juntos para reducir la tasa de cesáreas en California (in Spanish), Visión y Compromiso Conference, October 2016. [link]

  • Texas Birth Roundup, Arlington, Texas, April 2016. 

  • Southwest Birth Round-up, Fort Worth, Texas, April 2014. 

  • Consumers Union Safe Patient Project Summit, Consumer Reports, Yonkers, New York, November 15, 2012.

  • Panelist at the Human Rights in Childbirth Conference at The Hague University of Applied Sciences on May 31-June 1, 2012

  • Arnold, J. (2011, October). Mandated Reporting of Maternity Care Utilization Data. Scientific session presented at the American Public Health Association 139th Annual Meeting and Exposition, Washington, D.C. [link]

Media, Writing and Advocacy:

  • How to Shop Around for the Best Maternity Hospital, TheBump.com. November 2017. [link]

  • How to Minimize the Risk of Placenta Accreta at Your Hospital, November 10, 2017. [PDF]

  • If You've Had a C-Section, You'll Want to Know More About the New VBAC Guidelines, POPSUGAR Moms, August 2017. [link]

  • How Other Women Can Learn From My Almost Fatal Postpartum Condition, POPSUGAR Moms, August 2017. [link]

  • Five Steps Hospitals Can Take to Safely Lower Their Cesarean Rate, July 2017. [link]

  • How Arkansas Lowered Its Cesarean Rate Quickly, July 2017. [link]

  • How much does it cost to have a baby?, Amino.com, January 2017. [link]

  • The Quixotic New Backlash Against Measuring Healthcare Quality by Leah Binder, Forbes.com, July 2016. [link]

  • Aid for consumers; Data helps health-care decisionsArkansas Democrat-Gazette, April 2015. [link]

  • 10 things hospitals won’t tell you, MarketWatch, February 2015. [link]

  • Maternity Care Patient Engagement Strategies, Integrated Healthcare Association, September 2014. [link]

  • Author of C-section: Just the Facts… If You Can Find ThemPeekaboo Magazine, September 2014. [link]

  • Cesarean Delivery Rates Vary Tenfold Among US Hospitals; Reducing Variation May Address Quality And Cost Issues,Health Affairs, March 2013. [link]

  • Giving Birth in Northwest Arkansas, November 2013. [link]

  • Preterm baby birth rate in the U.S. drops, report findsConsumer Reports, November 2013 [link]

  • New Website Presents Comprehensive Collection of Cesarean Rates Throughout U.S. Hospitals, Yahoo! News, February 2012. [link]

  • Stakeholder Workgroup Member on the Strategies to Reduce Cesarean Birth Among Low Risk Women project funded by Agency for Healthcare Research and Quality (AHRQ) and conducted by Vanderbilt Evidence-based Practice Center, 2012. [link]

  • Consumer delegate at the Home Birth Consensus Summit, October 2011. [link]

  • Reviewer for Pregnancy and Birth chapter of Our Bodies, Ourselves 2011 Edition. [link]

  • Call It A Comeback? The Many Faces of Nitrous Oxide for Labor Pain ReliefRH Reality Check, December 2010. [link]

  • Discussing Your Options with Your Care Provider, Lamaze’s A Woman’s Guide to VBAC, 2010 [link]

  • Social Media, Power, and the Future of VBAC, Journal of Perinatal Education, Summer 2010. [link]



  • Cesareans and VBAC Discussion with Jill Arnold, KGSF Springfield’s Dr. Poppy Show, May 2016. [link]

  • I Loved My C-Section, HuffPost Live, November 2012. [link]

  • Aetna Urges Moms To Avoid Cesareans Births To Reduce Risk, Bloomberg.com, July 2012. [link

  • Consumer Advocate, Jill Arnold, Talks to Babble about C-sections, Birth Wars and the Way Forward, Babble.com Being Pregnant, July 2012. [link]

  • Interview with Jill Arnold from The Unnecesarean and Cesarean Rates, About.com Pregnancy and Birth, March 2012. [link]

  • SuperTalk Mississippi’s Paul Gallo Show, Feb 29, 2012. [link]

  • Birthrights: The Risk of Choice (documentary), Al Jazeera English, April 2011. [link]

  • Modern Medicine: Unnecessary C-Sections on the Rise, LiveScience.com, November 2010. [link]